Brian Halligan Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away «freemium» content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, «lose control» to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

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Robert W. Bly The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

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Hugh Burkitt Marketing Excellence

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

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Adele Sweetwood The Analytical Marketer

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

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Paul Dervan Run with Foxes

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t.
He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.
Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

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Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

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Brian Resnick Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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Brian Tracy Marketing

Brian Halligan - Wikipedia

Brian Halligan is an American executive and author. He is CEO and co-founder of HubSpot, an inbound marketing and sales software company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.

Brian Halligan | Marketing-Blog

More from Brian Halligan „Experience Disruptors“: Vorreiter eines kundenorientierten Geschäftsmodells Marketing | 8 Min. Lesezeit

Brian Halligan - Brian Halligan -

Brian Halligan ist eine US - amerikanische Exekutive und Autor.Er ist CEO und Mitbegründer von HubSpot, einem Inbound Marketing und Vertrieb Software - Unternehmen mit Sitz in Cambridge, Massachusetts, und ist auch ein Dozent an der MIT.Halligan verwendet den Begriff Inbound - Marketing die Art der Vermarktung zu beschreiben , er befürwortet.. Er ist Co-Autor zweier Bücher über Marketing ...

Brian Halligan | The HubSpot Marketing Blog

More from Brian Halligan. Inbound Marketing vs. Outbound Marketing Marketing | 2 min read Experience Disruptors: A New Breed of Growth Leaders ...

Brian Halligan | Marketers Valley

Brian Halligan. Marketing Influencers Brian Halligan Marketers Valley Team 2 years ago Known as both author and CEO of HubSpot, an inbound marketing software company, Brian Halligan is one of the famous thought leaders in today’s era. Moreover, Brian is a lecturer at MIT, advocating and sharing his idea on inbound marketing. Contents hide. Social Accounts. Expertise. Skills. History ...

HubSpot CEO Brian Halligan's Inbound Marketing Platform ...

Brian Halligan is a celebrated CEO known among the marketing and technology industry. Halligan finished his studies with the University of Vermont, receiving a Bachelor's Degree for Electrical Engineering.

Brian Halligan - Marketing Content Program Manager ...

View Brian Halligan’s profile on LinkedIn, the world's largest professional community. Brian has 1 job listed on their profile. See the complete profile on LinkedIn and discover Brian’s ...

Die Entstehung von Inbound Marketing und HubSpot

Brian Halligan: Ja, es ist quasi eine Kreuzung zwischen einer Philosophie und einer Software. Wir haben eine Vorstellung davon, wie Menschen heute einkaufen und eine Vorstellung davon wie Leute im Marketing denken sollten. Wir haben eine moderne Marketing Software Plattform geschaffen, um den Leuten beim Absprung vom Altem zum Neuen zu helfen.

Brian Halligan: saiba tudo sobre o CEO da HubSpot

Brian Halligan é um dos pais do Inbound Marketing. Ele é o cofundador e CEO da HubSpot, uma das principais empresas de marketing digital do mundo. Muito antes de fundar a HubSpot, Brian se formou pela Universidade de Vermont e tirou seu MBA pelo MIT Sloan School of Management.

Brian Halligan (CEO Hubspot): “Ik ben geen believer van de ...

Toen ik hem voor het eerst zag spreken op een conferentie in de lage landen, wist ik zeker: ooit wil ik zelf een gesprek voeren met Brian Halligan, CEO en medeoprichter van Hubspot. Het was dus met laaiend enthousiasme dat ik recent de bezieler van het Amerikaanse marketing- en CRM softwarebedrijf mocht interviewen. Weliswaar vanop afstand, in volle coronacrisis, maar het werd hoe dan ook een ...

Brian Halligan, HubSpot CEO and Founder

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.

Inbound-Marketing von Brian Halligan und Dharmesh Shah ...

Brian Halligan ist Gründer und CEO der Internetmarketing-Firma HubSpot.

HubSpot CEO Brian Halligan on the Difficulty of Scaling Up

Special thanks to Brian Halligan, whose book, "Inbound Marketing", is available now on Amazon or wherever you typically buy books. We're giving away 25 copies of his book to the first 25 folks who leave a 5 star rating and comment on iTunes. Screenshot your review and email it to and we'll ship you out a copy.

Inbound Marketing: Halligan, Brian, Shah ...

Inbound Marketing | Halligan, Brian, Shah, Dharmesh, Synnestvedt, Erik | ISBN: 9781449820480 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Brian Halligan - CEO - HubSpot | LinkedIn

Brian is not a typical CEO. He is amazingly helpful, nice, supportive of his sales reps and employees. He wants to see you as a person succeed at what you are great at. He has taken time to mentor...

Inbound Marketing, Revised and Updated: Attract, Engage ...

With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.

Inbound Marketing - YouTube

HubSpot's CEO, Brian Halligan, talks about how the marketing industry is evolving. Traditional methods of "outbound" marketing tend to be loud, impersonal and annoying. Brian encourages the...

HubSpot CEO Brian Halligan's Inbound Marketing Platform ...

Brian Halligan is a celebrated CEO known among the marketing and technology industry. Halligan finished his studies with the University of Vermont, receiving a Bachelor’s Degree for Electrical Engineering.

Brian Halligan - HubSpot Inbound Marketing Vision - YouTube

Brian Halligan, co-founder and CEO of HubSpot, shares his vision of why he founded HubSpot, what inbound marketing means and how companies can get found in s...

Inbound-Marketing Buch von Brian Halligan ...

Brian Halligan ist Mitbegründer und CEO von HubSpot, Inc., einer Internet-Marketing-Firma, die sich dem Ziel verschrieben hat, kleinen Unternehmen dabei zu helfen, das Internet zu nutzen, um von qualifizierte Interessenten "gefunden" zu werden und mehr von diesen in Leads und Kunden umzuwandeln. Sein Blog, blog.hubspot. com, zählt zu den Top-100-Marketing-Blogs weltweit. Zuvor war Brian als ...

INBOUND 2019 | Brian Halligan & Dharmesh Shah

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.

Inbound-Marketing von Brian Halligan; Dharmesh Shah; Dierk ...

Inbound Marketing gibt Ihnen die Tools und Strategien an die Hand, die Sie benötigen, um Ihr Google-Ranking zu verbessern, einen Blog zu erstellen, eine Community zu entwickeln und zu pflegen sowie zu analysieren, welche Ihrer Online-Marketing-Bemühungen funktionieren.

Triff das Team von HubSpot Berlin

Das Unternehmen HubSpot Inc. wurde 2006 von Brian Halligan und Dharmesh Shah gegründet. HubSpot hat den kundenzentrierten Inbound-Marketing-Ansatz geprägt und bietet mit der gleichnamigen Software-Lösung die technologische Grundlage für die Kundenansprache der Zukunft.

HubSpot Marketing-Blog | Brian Halligan & Dharmesh Shah

Brian Halligan & Dharmesh Shah are the co-founders of HubSpot. While attending business school at MIT, they came to the realization that the world needed a better way of marketing and selling. They defined inbound marketing as a much better way for companies to attract visitors, leads and customers and launched HubSpot in 2006.

Inbound Marketing Quotes by Brian Halligan

― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. 0 likes. Like “The second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do” ― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. 0 likes. Like “The purpose of ...

Inbound Marketing: Get Found Using Google, Social Media ...

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School. Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor ...

Brian Halligan, Dharmesh Shah: Inbound-Marketing (eBook ...

Brian Halligan, Dharmesh Shah: Inbound-Marketing - Wie Sie Kunden online anziehen, abholen und begeistern. (eBook epub) - bei

HubSpot CEO Brian Halligan reflects on ... - Marketing Land

HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns ...

A Brief History of Inbound Marketing - Kuno Creative

HubSpot co-founder and CEO Brian Halligan has been credited with creating the inbound marketing term-of-art. His ideas, in conjunction with marketing theories promulgated by his partner, Dharmesh Shah, and by HubSpot special advisor David Meerman Scott, have spawned thousands of new web sites and gurus devoted to tweaking, tuning, and touting inbound marketing as the next great business boon.

Our Story | HubSpot - Internet Marketing Company

HubSpot is a marketing, sales, and customer service platform that helps companies grow better. ... Brian Halligan & Dharmesh Shah write Inbound Marketing, the seminal book on... well, inbound marketing. 2013. Sláinte! HubSpot celebrates its first international office location in Dublin, Ireland. 2014 . The sprocket hits the floor of the NYSE for HubSpot's first initial public offering. 2015 ...

HubSpot CEO Brian Halligan at #InBound18: From Funnel to ...

In his keynote presentation, CEO and founder of HubSpot, Brian Halligan, discusses swapping the dated funnel for the modern flywheel. Fundamentally, the paradigm of a marketing funnel means user interest dwindles as the funnel shrinks. Yes, you’re still extracting customer action, but it’s selective. So why has the funnel been used for so long?

HubSpot launches sales tools for the new ... - Marketing Land

Inbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic recovery and woke leadership.” The competition for talent.

Episode 100: Brian Halligan on Marketing Past, Present and ...

Interview with Brian Halligan [01:08] Brian’s New Guitar. Wolf; Supporting Southern Poverty Law Center [02:26] The Grateful Dead and Inbound Marketing [03:55] What a great day looks like for Brian and who he is inspired by [06:24] Brian Halligan on Leadership and Being a Good CEO. The importance of delighting customers; The magic of saying ...

Brian Halligan - Alle Hörbücher bei

Marketing Lessons from the Grateful Dead; What Every Business Can Learn from the Most Iconic Band in History Autor: David Meerman Scott, Brian Halligan Sprecher: Brian Halligan, David Meerman Scott Spieldauer: 3 Std. und 7 Min. Ungekürztes Gesamt 5 out of 5 stars 1 Sprecher 5 out of 5 stars 1 Geschichte 4 out of 5 stars 1 The Grateful Dead broke almost every rule in the music industry book ...

HubSpot CEO Brian Halligan's Inbound Marketing Platform ...

Brian Halligan: Inbound Marketing Transforms Business Products-Birth of HubSpot (Photo : HubSpot) Dharmesh Shah and Brian Halligan founded HubSpot 14 years ago, in June 2006, primarily aiming to ...

Inbound Marketing (Hörbuch) von Brian Halligan, Dharmesh ...

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get ...

Brian P. Halligan | MIT Sloan

Brian Halligan is a Senior Lecturer at the MIT Sloan School of Management where he teaches 15.392: Designing, Developing, and Launching Successful Products in an Entrepreneurial Environment. He is CEO & Co-Founder of HubSpot, a marketing software company he co-founded five years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated ...

Content-Marketing und Inbound-Marketing – Was ist ...

Wie ist Inbound-Marketing entstanden? Im Jahr 2004 trafen sich zwei MIT-Stunden, Brian Halligan und Dharmesh Shah, um regelmäßig über Startups und Marketing abzunerden. Brain arbeitete damals mit...

Brian Halligan | MIT Sloan Executive Education

Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded eight years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 11,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From ...

MassChallenge | Driving Customer-Centric Growth

Brian Halligan | Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC. He has co-authored two books, "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" with Dharmesh Shah, and "Marketing Lessons ... Inbound Marketing, Revised and Updated ...

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online - Kindle edition by Halligan, Brian, Shah, Dharmesh. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.

HubSpot – Wikipedia

HubSpot ist ein Unternehmen, das eine All-in-one-Plattform für Inbound-Marketing, Sales, CRM und Kundenservice entwickelt und vermarktet. Das Unternehmen wurde im Jahr 2006 von Brian Halligan und Dharmesh Shah gegründet. Die angebotenen Produkte und Dienstleistungen umfassen u. a. Tools für Social-Media-Marketing, Content-Management, für Web-Analytics und zur Suchmaschinenoptimierung Inbound Marketing: Get Found Using Google ...

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get ...

Inbound Marketing Free Summary by Brian Halligan et al.

Access a free summary of Inbound Marketing, by Brian Halligan et al. and 20,000 other business, leadership and nonfiction books on getAbstract.

INBOUND 2020 | Brian Halligan & Dharmesh Shah

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC. He has co-authored two books, "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" with Dharmesh Shah, and "Marketing Lessons From The Grateful ...

Unsere Unternehmensgeschichte | HubSpot

Während ihres Masterstudiums am MIT im Jahr 2004 erkannten Brian Halligan und Dharmesh Shah, dass sie sich in einer Zeit des Wandels befanden, was das Kaufverhalten von Verbrauchern anbelangt. Verbraucher waren immer weniger dazu bereit, aufdringlicher Werbung und für sie nicht relevanten Angeboten ihre Aufmerksamkeit zu schenken. Und sie hatten nun auch die Mittel, diese ganz einfach ...

Inbound Marketing, Revised and Updated (eBook, PDF) von ...

BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan. DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology ...

Was ist Inbound-Marketing? | Content Marketing Glossar

Brian Halligan und Dharmesh Shah riefen Hubspot 2006 ins Leben. Hintergrund war, dass sie feststellten, dass viele Instrumente der klassischen Werbung und des Direktmarketings nicht mehr funktionierten. Die zunehmende Menge an Push-Marketing, etwa Werbe-Mailings, Banner oder Telefonanrufe, führten bei vielen Nutzern zu sogenannter Werbeblindheit. Die Werbebotschaften im Online- und Offline ...

Paul Gillin Secrets of Social Media Marketing

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed «„The New Influencers: A Marketer's Guide to the New Social Media,“» this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

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Brian Aldiss Dracula Unbound

A dramatic reworking of the vampire myth in a way that only Brian Aldiss can…Available for the first time in eBook.When Bram Stoker was writing his famous novel, Dracula, at the end of the 19th century he received a visitor named Joe Bodenland. While the real Count Dracula came from the distant past, Joe arrived from Stoker’s future – on a desperate mission to save humanity from the undead.Following on from Frankenstein Unbound, this is a dramatic reworking of the vampire myth in a way that only Brian Aldiss can.

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Joe Rubino The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.

1757.47 RUR

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Группа авторов The Contemporary Church and the Early Church

As «evangelicals» face future challenges, many are turning back to the ancient church for inspiration. But these ancient-future approaches remain diverse and sometimes even at odds with one another. This volume demonstrates and analyzes the complexity of such contemporary church-early church engagements. Six scholars share diverse insights from the Patristic period, including lessons on evangelism and discipleship, community formation and maintenance, use of the «rule of faith,» the preaching of social ethics, responses to cultural opposition, and Christological development. The volume closes with two critical responses, from confessional Lutheran and Baptist perspectives. These collected essays will remind contemporary readers of the importance of a reflective and responsible ressourcement of Patristic wisdom.
With contributions from:
Rex D. Butler  Francis X. Gumerlock  Bryan M. Litfin Brian J. Matz W. Brian Shelton Edward Smither Glen L. Thompson

2395.85 RUR

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Jay Levinson Conrad Startup Guide to Guerrilla Marketing

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

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Rand Fishkin Inbound Marketing and SEO. Insights from the Moz Blog

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.

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Chris Baggott Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.» —Anne Holland, President, MarketingSherpa «Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.» —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK «Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.» —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing «Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.» —Scott Burkey, Business Development Executive, Definition 6 «Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.» —Scott Maxwell, founder, OpenView Venture Partners

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Malcolm McDonald Marketing Plans for Services. A Complete Guide

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian

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Field Walter Stones of the Temple; Or, Lessons from the Fabric and Furniture of the Church

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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